The One Show 2024 has announced its creative rankings. FCB New York is #1 in the Agency Rankings. Rethink Toronto is #1 Independent Agency. Dentsu Inc. Tokyo is #1 APAC Agency and #9 globally.
The top 10 agencies in APAC are as follows (click the category to view the full list and agency name to see their winning work):
The One Show 2024 Asia Pacific Agency Rankings
- Dentsu Inc. Tokyo
- The Monkeys Sydney
- VML Australia Melbourne
- M&C Saatchi Sydney
- TBWA\Hakuhodo Inc. Tokyo
- KMCgroup Tokyo
- Leo Burnett India Mumbai
- SIX Inc. Tokyo
- Leo Burnett Taiwan Taipei
- 10. VML Singapore
Other One Show 2024 APAC rankings leaders include:
- APAC Independent Agency: Howatson+Company Sydney
- APAC Production Company: Airbag Sydney & Melbourne
- APAC Design Firm: T-Change Design Studio Nanjing
Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.
Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):
- 1. FCB New York
- 2. Rethink Toronto
- 3. McCann New York
- 4. Marcel Paris
- 5. TBWA\Media Arts Lab Los Angeles
- 6. FCB Chicago
- 7. Ogilvy PR New York, Publicis Conseil Paris (tie)
- 9. Dentsu Inc. Tokyo
- 10. FCB Canada Toronto
- 1. FCB Global
- 2. Ogilvy Group
- 3. McCann Worldgroup
Agency Holding Company Rankings
- 1. Interpublic Group
- 2. WPP
- 3. Publicis Groupe
- 1. Helo West Hollywood
- 2. Smuggler
- 3. Suneeva Toronto
- 1. Rethink Toronto
- 2. Serviceplan Germany Munich
- 3. Wieden+Kennedy Portland
- 1. Dreamcaster by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
- 2. WoMen’s Football by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
- 3. ADLaM by McCann New York for Microsoft
- 1. United States
- 2. Canada
- 3. France
- 4. United Kingdom
- 5. Australia
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East & Africa
The One Show 2024 Regional Agencies of the Year are as follows (click the region to view the full list).
- Asia Pacific Agency of the Year: Dentsu Inc. Tokyo
- Europe Agency of the Year: Marcel Paris
- Latin America Agency of the Year (tie): VML Colombia Bogotá; Grey Colombia Bogotá
- Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
- North America Agency of the Year: FCB New York
Music & Sound Company Rankings
- 1. Citizen Music New York/Los Angeles
- 2. DaHouse Audio Los Angeles
- 3. Field Day Sound Portland
- 1. King Henry Studios London
- 2. T-Change Design Studio Nanjing
- 3. Bedow Stockholm
- 1. Apple Marcom Cupertino
- 2. Superette San Francisco
- 3. Google Brand Studio San Francisco
- 1. AB InBev
- 2. Kraft Heinz
- 3. Unilever
- 1. Michelob ULTRA
- 2. Apple
- 3. Orange
- 1. Digital Public Library of America
- 2. Solar Impulse
- 3. Minderoo Foundation
The One Show 2024 Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.
Rankings can also be viewed globally, and by region and country.
Rankings in each category are calculated by the company that totals the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.
In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
View the showcase of all One Show 2024 Pencil winners here. View the dynamic online list of the winners here.
