Banks usually demand high-value assets like cars or property as loan security. But eight out of 10 young Ecuadorians are unable to meet these requirements and a significant gap in loan accessibility exists. So Paradais DDB Ecuador and Banco del Pacífico introduce Gamer Loan, to financially assist young entrepreneurs.

Gamer Loan opens up access to loans and opportunities for young people by recognising their gaming accounts. It’s a significant change in the accessibility and perception of loans.

Small businesses representing 90% of the business economy and young people contributing 28.8%. Currently only 13% of young people can access bank loans. But gaming is highly popular among this demographic, with one in three Ecuadorians owning a gaming account. 65% percent of young people identify as gamers* with the value of these accounts continuing to appreciate over time.

To evaluate the value of gaming accounts, individuals can visit www.BancaGamer.com. This website gathers real-time prices from online platforms such as U7BUY, PlayerUp, and PlayerAuctions, assessing the worth of in-game assets and averaging the account’s overall value. Once verified, Banco del Pacífico determines the account’s market value and processes loan approvals within 48 to 72 hours, providing personalised guidance on responsible credit and debt management. This approach ensures a comprehensive strategy for financial inclusion.

Andres Mesias,marketing communications manager at Banco del Pacifico, commented, “Finding a model that creates long-term sustainable impact, benefiting both; business growth and a significant portion of our community, is a rare occurrence and we are proactively opening this opportunity in the market.”