Juli Balla has joined the Photoplay Photography roster for representation as a photographer and director.
Balla’s photography commissions have taken her all over the world in a career spanning three decades. Her foundation in art, design, fashion, textiles, and film has led to advertising work for clients such as Singapore Airlines Worldwide, Virgin airlines, Qantas, Mercedez-Benz, Volkswagen, Honda, Canon, De Beers, Sony, Visa and Mastercard.
Her calling card is meticulous attention to detail and craft – a considered palate, dramatic composition, and captivating narratives. Ball assembles an elite team of creative collaborators to execute ideas, resulting in dynamic visuals that are singularly hers.
She is constantly evolving her practice and pushing her own boundaries, continually captivating her audience. As well as advertising work for industry giants, her impressive portfolio includes work for prestigious publications throughout the world. She has been awarded locally and internationally, and her work hangs in the Kodak Collection of the Australian National Gallery.
Photoplay Photography executive producer, Alison Lydiard, noted, “At a time of significant industry change, we are so excited to welcome an industry legend to the roster. Juli is steeped in experience but is always pushing herself forwards, challenging herself and what is possible. Her personal work is magical and ambitious — often surrealist dreamscapes, her commercial work walks the line where art, commerce and fashion intersect and is informed by her progressive image-making.”
View Juli’s motion and stills. Insta: @photoplayphoto
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