Pia Chaudhuri, former creative director at 72andSunny, has joined BMF as group creative director.

Chaudhuri, who has been freelancing at Agencies such as DDB, The Monkeys and One Green Bean since she left 72andSunny eighteen months ago, brings fifteen years’ experience in specialist creative, experiential, digital, PR and social agencies to BMF. She worked at One Green Bean for four years and rose to become executive creative director.

Chaudhuri has worked on a very wide range of projects, including a mechanical musical instrument (played in real-time by the weather) for James Boag, Australia’s first UGC documentary directed by acclaimed film director Gillian Armstrong for CommBank, and an unofficial floaty race at the Commonwealth Games for Optus.

She has also recently been named chair of the Impact Jury at this year’s AWARD Awards and is very passionate about using creativity for good. Chaudhuri was the first-ever creative, and one of 30 rising industry leaders, selected to receive a scholarship for the prestigious Marketing Academy Australia in 2017. And despite being an art director, she has written a novel and most recently, an award-winning screenplay.

BMF executive creative director, Alex Derwin, stated, “As soon as Pia walked through the door I knew I wanted her to stick around. Smart, strategic, curious and a great collaborator, she immediately earned the respect of all parts of the agency. Not content with just making our work more interesting and diverse, she’s intent on doing the same for our industry. BMF is lucky to have her, and so is our industry.”

Chaudhuri added, “There are few agencies you walk into and immediately feel at home. I’m pleased to say BMF is one. I’m excited to be joining some of the nicest and most talented people in the industry, to help build on what is already an incredible creative legacy.”