An Aussie made it to the semi-finals of Doritos Crash The Super Bowl, last year. Do that this year, Aus creatives, and your ad will air during the Super Bowl in February 2015.
Pepsico’s Doritos Crash The Super Bowl is back. And because everything is bigger in the US, here’s an incentive to ignite your creative urges: the 2015 prize is US$1 million and a year working at Universal Studios in the US, as well as the final two shortlisted ads being aired during the Super Bowl in February 2015.
The competition is open to any filmmaker or creative. You can be an adland creative, but only individuals – not companies – are eligible to enter. To do that, you need to make a 30 second ad for Doritos and submit it to Doritos between 13 September and 9 November 2014.
Last year, an Aussie viral called Finger Cleaner racked up over 4 million YouTube views, and was one of two ads to make it to the semi-final stages. Two finalists will have their ads aired during the NFL’s Super Bowl broadcast in February 2015 also – in front of a global TV audience of millions. The 2014 event was broadcast in more than 230 countries and territories in 35 different languages.
One of the ads will be selected by fan votes worldwide and the other by a judging panel including actress, producer and director Elizabeth Banks, advertising executives and Doritos brand executives.
This is the second year that the competition has been open to consumers globally and the eight year it has run . More than 5,400 entries were received from fans in 30 countries last year, with Australia ranking second per capita for international market entries.
Doritos hopes to build on the success of the global crowd-sourcing campaign and will support it in Australia and New Zealand through digital advertising, social media and a grass roots PR campaign.
Here is last year’s other semi-finalist, Body Cast:









