Most courier company advertising focuses on what the company delivers. Pol doesn’t do what most advertising does. So its campaign for Norwegian courier company, Bring (owned by The Norwegian Postal Service), dramatises who Bring delivers to, and why.
And by dramatize, we mean DRAMATISE. The campaign, Molding Madness, a surprising series of psychological thriller comedy films about people trying to sabotage Bring’s deliveries.
“We started talking about hobbies people have and how it can affect their lives. Especially when you nowadays so effortlessly can get things delivered to your front door. And how the idea of living with someone who gets totally consumed by their hobby must be a nightmare. We created a couple where the man gets lost in pottery and just can’t stop ordering more and more clay. This prompts his girlfriend trying to put an end to this madness by sabotaging his deliveries in all ways possible,” explained Thea Iversen and Pia Lystad, creatives at POL.
The films were produced byB-Reel Films, completing the team behind The Norwegian Postal Service’s viral hit, When Harry met Santa.
The campaign will run in Sweden and Denmark and is a true Nordic collaboration with cast from all our countries.
“We start off in the perfect home with the perfect couple on a perfect morning. From here it all goes to hell,” stated director Sacarias Kiusalaas. “I think the mood and emotional setting is the most important aspect to a film experience and here we really took it to all extremes in a way I haven´t seen before.”
Credits:
Agency: POL Oslo
Copywriter: Thea Heber Bjørndal Iversen
Art Director: Pia Emilie Lystad
Planner: Simon Karlsson
Project Manager: Kristin E.B. Scheele
Account Director: Marius Eriksen
Design & Motion: Ole Jakob Bøe Skattum
Design: Benjamin Rogers
Production Company: B-Reel Films Stockholm
Director: Sacarias Kiusalaas
Producer: Anisa Dzindo
Executive Producer: Rikard Åström
DoP: Arvid Kornstrand
Line Producer: Kim Jansson
Director´s Assistant: Viviana Figueroa
Music: Max Kiusalaas
Set Designer: Tobias Allanson
Stylist: Magdalena Boberg
Editor: Simon Pontén
Grade: Kajsa Kiuttu & Oscar Larsson
Sound Design: Johan Johnson @ Ponytail
VFX & Online: Olle Black
