Diesel likes to break the rules. And this time it’s breaking the rule, influencers are awesome. Influencers may have hundreds of thousands of followers and get millions of Likes, but Diesel wants its followers to know that an Instagrammable life is not so great.
In fact, it’s ripe fruit for mockery.
The SS19 Diesel campaign by Publicis Italy compares influencers to its own crew, followers. Be a follower, the campaign states. Followers live real lives – in Diesel denim, of course.
Jennifer Grace, @thenativefox; Kristen Crawley, @kristennoelcrawley; the twins, @amixxamiaya and @ayaxxamiaya; Elias Riadi, @eliasriadi; and Bloody Osiris, @bloodyosiris have ‘fessed up to the pitfalls of their lives for the campaign and surrendered themselves to some self-deprecating humour.
The video content was directed by Ali Ali and Ahmed Tahoun of Good People Films. A selection of key visuals by Toiletpaper’s Pierpaolo Ferrari and Maurizio Cattelan, support them and bring the brand’s Diesel’s watches and eyewear into the campaign.
Credits
Creative agency: Publicis Italy
CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Creative Directors: Thiago Cruz & Mihnea Gheorghiu
Associate Creative Directors: Vinicius Dalvi & Eddy Guimarães
Creative Supervisor: Costanza Rossi
Digital Creative Director: Sandra Bold
Creative Director & Head Of Social Media: Marco Viganò
Senior Copywriter: James Andrews
Art Directors: Cecilia Moro & Alice Teruzzi
Account Management: Eleni Charakleia, Ilaria Castiglioni (digital) & Filippo D’Andrea
Senior Strategic Planner: Monica Radulescu
Head Of Social Client Services & Strategy: Stefano Perazzo
Head Of TV Production: Francesca Zazzera
Senior Producer: Tania Dal Pra
Production Company: Good People
Director: Ali Ali
DOP: Pierre Mouarkech
Art Director: Lionel Soria
Executive Producers: Sabine Farah & Khaled Zaki
Producer: Chantal El Haber
Line Producer: Karim Osman
Digital Content Director: Ahmed Tahoun
Editor: Neda Ahmed
Editor Digital Content: Tommaso Bianchi
Colour: Richard Fearon @ MPC
Music Track: I Will Follow You, Arthur Altman
Publishing: Universal Publishing Italy & Café Concerto
Music Consultancy & Production: Sizzer
