Ugly Christmas wool sweaters have been a thing for several years now. And the contagion has spread. Ugly wool sweaters are a thing, with or without sleigh bell and Christmas tree motifs.

Diesel is all about cool denim and leather. And it isn’t into cool, or as it calls it – uncool – wool.

But how to fight it? Ultimately, Diesel agency, Publicis Italia, decided who better to fight a uncool trend than a trendy sheep? The story is fun to watch – (in other words, makes a cool campaign for Diesel).

There’s even a support story about how to dress a cool Diesel sheep.

And a bunch of how to videos in which uncool wool sweaters play an uncomfortable, but cool, support role:

Credits

Agency: Publicis Italia
Global chief creative director Publicis WW & CEO Publicis Italia: Bruno Bertelli
Executive creative director: Cristiana Boccassini
Global digital creative directors: Milos Obradovic & Mihnea Gheorghiu
Creative supervisor Costanza Rossi
Art director: Andrea Raia
Copywriter: Matteo Gatto
Social media manager: Doina Tatu
Strategic planner: Noa Dekel
Client service directors: Daniela Di Maio & Barbara Pusca
Account management: Giada Salerno & Camilla Poli
Agency producers: Matilde Bonanni & Silvia Cattaneo

Production company: Mercurio Cinematografica
Director: Hypno
Photographer: Riccardo Bagnoli
DOP: Alexandru Dorobantu
Editor: Eleonora Cao
Executive producer: Luca Fanfani
Producer: Alessia Pietromarchi

Music design & editing: The Log
Stylists: Anna Quacquarelli & Giovanni Tamiello

Client: Diesel
Chief marketing officer: Dario Gargiulo
Creative director: Nicola Formichetti
Global advertising, media & product marketing: Giada Gheno, Diana Tessarolo & Silvia Pozza
Global digital marketing: Chiara Martini, Paul Tholen & Marco Gheller
Global ADV and e-comm production: Deborah Salbego & Giulia Zen
Global PR: Alban Adam, Elena Piccini &Alessia Battistello
Global CRM: Flavia Zallocco & Beatrice Lagrasta