Watch the first 47 seconds of this film by Tahaab Rais (idea, writer & director); agency, Publicis Groupe Middle East & Turkey; and production company, Prodigious MEA. It’s an experience you will never forget. You will relate to the terror, desperation, pain and helplessness with every nerve cell in your body, but for you it it’s a film. For the Lebanese people, it’s real.
Lebanon is grappling with a crippling energy crisis, which is putting hospitals and essential services under immense pressure. Outdated energy infrastructure and an over-reliance on private operators and fuel imports have impacted the people of Lebanon for the past 47 years with power cuts a daily reality.
The film, 47 seconds depicts what the Lebanese people are facing. They have been deprived of their right to power.
“We hope the film will raise awareness of the fact that people in Lebanese hospitals are dying and suffering because of the lack of electricity and power cuts, and they have been suffering for 47 years to date,” explained Tahaab Rais, chief strategy officer at Publicis Groupe Middle East and Africa.
The film directs people to a website where they can learn more about the initiative and sign a petition that demands transparent access to updates on parliamentary discussions in the electricity sector and pressures the newly elected Lebanese parliament to solve the electricity crisis. The movement is growing across Lebanon, and the world is invited to join in, sign and show support. On-ground activations, including protests, are planned during the most affected summer months to drive action, while an outreach program is helping areas suffering the most to get electricity through innovative sources of energy like solar panels.
The soundtrack is an original composition titled, Descent. It can be heard here.
LOGI’s aim is to develop a network of Lebanese oil, gas and energy experts that will lobby Lebanese policy makers and educate Lebanese citizens on the key decisions facing the oil, gas and energy sectors. Through public awareness, policy development and advocacy, LOGI is on a mission to make Lebanon’s energy sector more transparent and efficient.
Sign the petition: https://www.therighttopower.com/
Credits:
Agency: Publicis Groupe ME & T
Idea, Writer and Film Director: Tahaab Rais
Chief Executive Officer – Publicis Groupe ME&T: Bassel Kakish
Chief Strategy Officer – Publicis Groupe ME&T: Tahaab Rais
Chief Executive Officer – Prodigious MEA: Sami Saleh
Chief Creative Officer – Saatchi & Saatchi MEA: Sebastien Boutebel
Creative: Karim Kazan
Business Director – Leo Burnett: Mohieddine Mneimneh
Strategist – Leo Burnett: Yasmina Raydan
Production Company: Prodigious MEA
Production Team: Naji Bechara, Ralph Matar, Myriam Wardeh, Nour Helou
DoP: Aeyaz
Post Production – Optix: Nayla Chacra, Thalia Trad, Eddy Farah
1st AD: Remy Haddad
Grip: Bob Touma
Gaffer: Sohail Iftikhar
Focus Puller: Roger Schram
Editor: Neda Zag @ Cold Cutz
Grading & Colourist: Karim Mira @ LZRD
Music: Joe Dickinson
Sound Design: Mango Jam Studio, Wilbur D’Costa, Achint
Media:
Chief Executive Officer – Starcom: Racha Makarem
General Manager – Starcom: Joyce Hallak
Associate Business Director – Starcom: Joyce Tahan
Digital:
Client Operations Director – Publicis Sapient: Raed Hakim
Senior Manager Digital Delivery – Publicis Communications: Venkat Krish
Senior Manager Delivery Management – Publicis Communications: Sheni Meledath
