Living in a country where assault weapons can be owned and shootings happen daily? It’s unthinkable in Australia. A power cell of a PSA is making it unthinkable in the country where it exists. The campaign by creative agency, Quality Meats, supported by independent agency, Zambezi, aims to get people to join March Fourth’s march to the Capitol on September 22, to try to convince the Senate to pass the federal ban on assault weapons.
It does so with a series of scenes that make Americans confront the consequences of apathy towards gun control. Scenes that are part of everyday life for many Americans. They relate the reasons they are not going to march:
March Fourth is a non-partisan grassroots community organisation that was formed earlier this year in the wake of the shooting at Highland Park, Illinois, during a Fourth of July parade. March Fourth marched after the tragedy, and weeks later, the US House of Representatives passed the H.R. 1808 assault weapons ban. Now, the organisation is marching again. The appeal, Pass The Ban, aims to urge Senate to pass the bill (S. 736) so that President Biden can sign it into law.
The film is running on March Fourth’s social channels. People who want to join the march in person or virtually can register online. The organisation is also accepting donations to help support the event and help victims and survivors attend.
Credits:
Client: March Fourth
Founder: Kitty Brandtner
Marketing: Bonnie Balmos
Agency: Quality Meats
Co-Founders & Co-Chief Creative Officers: Gordy Sang & Brian Siedband
Co-Founder & Head of Production: Kacey Hart
Account Lead: Meredith Metzl
Agency: Zambezi LA
Chief Creative Officer: Gavin Lester
Group Account Director: Alyssa Tigue
Associate Director of Performance Media: Jason Yang
Post Producer: Kara Pierce
LA Production
Production Company: Golden LA
Director: Jordan Bahat
Managing Director: Matthew Marquis
Line Producer: Rick Brown
DoP: Pat Shahabian
1st AC: Joe Cheung
Chicago Production
Production Company: BMP Film Co. X Quality Meats
Directors: Brian & Gordy
DoP: Jon Hamblin
Executive Producer: Ben Mahoney
Line Producer: Joey Schiappa
Editorial: Work Editorial
Editor: Martin Leroy
Assistant Editor: Kenny Munoz
Managing Director: Marlo Baird
Executive Producer: Remy Fox
Edit Producer: Taylor Rousseau
Finish: Carbon VFX
Colourist: Bree Bracket
Finish Producer: Natalie Westerfield Sound: FiddleLeaf Sound
