Mark Zuckerbeg called virtual reality “the next great communications medium”. Closer to home, Rapid VR is working to make VR the now great communications medium.

Here’s an eg: What if you could get a taste of (and a taste for) the Great Barrier Reef without having to get wet?

Or experience Hamilton Island while you’re waiting to depart on yet another business flight to somewhere you don’t really want to go?

That’s what Rapid VR’s 360 degree virtual reality offered Qantas.

Rapid VR partnered with Qantas, Hamilton Island and Samsung to produce the new VR film that lets people experience the two top Qantas holiday destinations virtually through the Samsung Gear VR headset.

The film, Samsung Gear VR headsets and Galaxy Note 4 smartphones are being demonstrated in first class lounges in Sydney and Melbourne and on some Airbus A380 flights between Australia and Los Angeles in the First Class cabin.

The film is also available for online streaming via YouTube and 360 video site, Vrideo, and as an app on the Gear VR’s Oculus Store, and Android and iOS devices.

“We are incredibly proud of the content we captured for one of the most iconic experiences and destinations in the world – and equally proud to be at the forefront, pushing the boundaries of a growing industry.” Susannah DiLallo, executive producer, Rapid VR, is pleased to see her new business growing.

“Virtual reality is a game changer in the worlds of film and marketing. It is moving into the mainstream as more brands see the value in embracing technology and opportunities to create and share truly immersive content that makes you feel as if you are truly there.”

NOTE: To get the full 360-degree experience, view https://www.youtube.com/watch?v=lJype_TafRk in Google Chrome browser and select at least 1440p.

Qantas Group Executive for Brand, Marketing and Corporate Affairs, Olivia Wirth commented, “Our Virtual Reality headsets have already proven a hit with our customers in our lounges and on some of our international flights. It’s a fantastic way for us to give our customers a unique experience of the Great Barrier Reef and Hamilton Island, which we expect will translate into more people choosing to visit the Whitsundays for the next holiday destination.”

Glenn Bourke, chief executive officer, Hamilton Island added, “We have seen a new level of interest in the Great Barrier Reef from our guests in the past 12 months, and I’m sure the Great Barrier Reef virtual vision we’ve created with Qantas will inspire many more to visit given the remarkable visual effects.”