Rapid Films has launched offshoot, Rapid VR, to make 360 degree immersive virtual reality video content.

It’s the closest you can get to being there. Co-founder and director of Rapid VR, Dave Klaiber, reckons the sky is the limit in virtual technology. He has already explored the edges of what it can do.

Rapid VR is the new arm of Rapid Films that specialises in 360 degree immersive virtual reality video content. Its most obvious advantage is that it puts viewers bang in the middle of the scene – they get to snowboard down snow-capped mountains with Olympic Gold medallist, Torah Bright, and be “live” onstage at a Spiderbait concert…

…Or swim with great white sharks in South Australia, which is what Rapid VR did for Samsung, to launch its new Gear VR.

“Virtual Reality is becoming more accessible and affordable with a range of different companies from different industries looking to create truly immersive content. Virtual reality has finally started moving into the mainstream,” Klaiber commented.

“It was an honour to be approached by Samsung who are global leaders when it comes to virtual reality. Their confidence in us to create content for their Gear VR launch, a portable version of the Oculus Rift, was a true testament to our team and our technology offering,” Rapid VR director, Taylor Steele, added.

“What sets Rapid VR apart is that we have an experienced, nimble team who can turn content around quickly. Our camera, rigging and equipment is custom made to suit each project to ensure the content can be viewed not only on virtual reality headsets but also mobile devices, tablets and computers,” Klaiber noted.