There’s only one word that will triumph over all the discounts and fancy offers energy companies are offering. Clean. And now Momentum Energy owns it.
Momentum Energy is backed by Hydro Tasmania, Australia’s largest generator of renewable energy. It already stands apart from all the other energy companies. So rather than dip its toes into the murky pool of once in a lifetime offers, new client discounts and suggestions that it might pollute the world a little less…one day, RAPP rather wisely sets its TVC in the natural beauty of its own pool, the Derwent River, beside its own hydro-energy source, the Catagunya dam.
“Energy companies, what made you choose yours?” opens the spot that provokes questions about what its rivals offer. We come from a different place, is the promise that closes it.
“We see a world full of people that need energy, and a planet that needs looking after” Momentum marketing manager, Alex Kharucky, noted. “Unlike other energy companies, we understand that the two are inextricably entwined and that’s why we come from a different place.”
The new brand campaign is the first work created by RAPP, together with DDB Group Melbourne, since winning the Momentum account in May.
It launches with a 60 second brand spot with three supporting 15 second commercials. In the 15s, Momentum’s values and beliefs are dramatised in a series of humorous situations set in the Tasmanian wilderness.
Another Delivery:
The TV campaign was directed by Tom Noakes from Scoundrel Films and is supported by radio, digital, press and outdoor.
Creative credits:
Agency: RAPP/DDB Group Melbourne
Chief creative officer: Darren Spiller
Executive creative director: Simon Bagnasco
Creative director: Jim Ritchie
Art director: Jordy Molloy
Copywriter: Toby Kennedy
Head of Onscreen: Simon Thomas
Senior producer: Tuesday Picken
Group business director:Angela Bishop
Head of Technology: Matt Oxley
Digital head of art: Jonathon Yuen
Executive Producer: Kristy Russell
UX lead: Jonny Martyr
Front end developer: Michael Raffaele
Back end developer: Matt Dane
Production manager (print): Denis Bernar
Production Company: Scoundrel
Director: Tom Noakes
Executive producer: Adrian Shapiro
Producer: Belinda Dean
DoP – Stefan Duscio
Stills photographer: Adam Gibson
Post Production: Cutting Edge
Editor: Adam Wills
Grade: Ben Eagleton
Post production supervisor: Jonathan Hairman
Cutting edge producer: Lara Allen
Sound design: Craig Conway
Final sound producer: Laura Hesse
Music: Karl Richter @ Level 2
Momentum Energy:
Acquisition marketing manager:Alex Kharucky
Digital marketing manager – Luke White
