Heina has become very clever at putting itself in cultural moments. Following Heinz Tapeover during the World Cup comes Hot Dog: The Second Serving (with ketchup).
In 2024, American sculptural installation artists, Jen Catron and Paul Outlaw installed the world’s largest hot dog sculpture, Hot Dog in the City, in Times Square. The 32-metre sculpture (originally a statement examining consumption, capitalism, class, and contemporary culture) returned to Times Square for America’s 250th anniversary celebrations as a statement heroing US culture and national pride.
This time it came with an addition. Rethink New York and Heinz added their own statement. The original sculpture was missing something. Hot Dog: The Second Serving included Heinz ketchup.
Here’s a reminder of Heinz’ witty tapeover carpe diems:
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