For Heinz ketchup fans nothing else will do. And according to Heinz’ calculations nearly four out of five people (88%) prefer Heinz Ketchup over other brands’ when eating out and not having it is a source of frustration.
Chicago is known for ketchup controversy. Rethink New York and Heinz have come to the rescue in the US. From April 2, Heinz is installing smackable boards that dispense Heinz Ketchup sachets outside restaurants in Chicago not serving the fan-favourite sauce – from that very famous fast-food chain to a local hot dog joint whose hot dogs are served instead with a side of attitude.
The campaign, Smack for HEINZ, will also run in OOH, film, digital experience and social media.
US Heinz lovers can report restaurants nationwide that refuse to serve their beloved ketchup by visiting here. For a select number, the brand will deliver on their ketchup cravings with pop-up billboards outside the reported restaurants. Heinz fans will also be able to Smack for HEINZ digitally using embedded QR codes, and redeem a personal stash of HEINZ Ketchup to keep on-hand for the next time they dine there.
The campaign film is an ode to Heinz ketchup love:
Credits
Client: Kraft Heinz
Head of Brand: Nina Patel
Brand Director: Megan Lang
Brand Managers: Jacqueline Chao & Lizzy Goodman
Communications Director: Jenna Thornton
Media Manager: Alexandra Lieberman
Creative Agency: Rethink New York
Chief Creative Officers: Aaron Starkman, Mike Dubrick & Daniel Lobatón
Chief Strategy Officer: Sean Mcdonald
Executive Creative Director: Xavier Blais
Creative Directors: Zachary Bautista & Geoff Baillie
Writer: Geoff Baillie
Art Director: Zachary Bautista
Head Of Strategy: Julian Morgan
Strategist: Emma Bayfield
Content Producer: AJ Merrick
Broadcast Producer: Shelby Spigelman
Content Producer: Todd Harrison
Producers: Terri Winter, Kyle Hicks & Tricia Lapidario
Production Agency: Wondermakr
Business Lead: Adam Ball
Account Directors: Rob Dix,David Greisman & Lindsay Magrane
Account Handling: Rachel Cloth
Account Manager: Bhumika Baweja
Creative Agency: The Kitchen
Strategist: Yalin Kaya
Account Director: Marco Cianfagna
Media Manager: Benjamin Badiuk
Media: Carat
Planning Director: Sean Cooray
Associate Director: Nicole Tarazona
Manager: Micahya Byrd
Associate: Elizabeth Schueler
Production Company: Mt Vernon Entertainment
Executive Producer: Ken Franchi
Line Producer: Ken Franchi
Producer: Fuze Reps
Photographer: Adrian Armstrong
Studio Managers: Todd Bennett & Carl Devouge
Post Production & VFX: R+D Post
Editors: Leigh O’Neill & Thais Maranho
Colourist: Hardave Grewal
Motion Graphics: Hardave Grewal
Post Production Supervisor: Shannon Ing
