If you need something done ask a busy person. 303 MullenLowe executive creative director, Richard Berney, has just completed a full calendar of work.

But that doesn’t mean he said no to a project for his wife, Perth folk-pop singer, Lucy Peach. Berney says that he has spent “more than a few weekends” on the job of directing the music video for her single, Bomb, which premiered last week on theMusic.com.au.

The film was shot in four Western Australian locations and Berney worked with DoP Dave LeMay; post production house, The Office of John Cheese; and florist and stylist, Anna Forbes-Rohan, to create the video, which is part of Peach’s Silver Tongue EP.

“Music Videos are a mission, but like all great missions we’ve made some lifelong friends and it has spawned some other very interesting journeys,” Berney commented.

“We’ve been holidaying with our kids up at the first location (Wedge Island) in Le Shack ever since, and Lucy was actually encouraged by a Fringe World curator to write My Greatest Period Ever on the second set. The latter has just gotten completely out of hand in the best possible way.”

Berney often collaborates with Peach on passion projects. He directed her Be So Good video clip over the course of their first 18 months together.

They performed together at TEDx Perth late last year. And the same show, My Greatest Period Ever, is currently running at Perth’s Fringe Festival (15-17 February) and Melbourne International Comedy Festival in March. Tickets are on sale now via the Fringe World Perth and MICF websites.

Credits

Client: Lucy Peach

Director: Richard Berney

DoP: Dave LeMay

Post Production: The Office of John Cheese

SFX: James Hawkes & Walter Cheung

Florist, Stylist & Peach Wrangler: Botanica Naturalis