Rosapark: Top honours for the Worst Song in The World

Tenacious D’s Best Song in the World, may have more than 57 million views on YouTube alone, but The Worst Song in the World, which has reached 12 million views in two months, is nailing its job of promoting a retail chain.

The ad, by French agency Rosapark has been named best campaign in France at the 2018 Publicity Grand Prix Strategies, the annual award show that honours France’s most creative campaigns. The Worst Song in the World, was unanimously selected by a jury composed of from people from the top tier at Paris’s leading agencies like Buzzman, Ogilvy and Marcel.