Vero Insurance, a Suncorp New Zealand brand and one of the country’s leading general and specialist insurers, has appointed Saatchi & Saatchi New Zealand as its creative agency following a competitive pitch process.

Saatchi & Saatchi NZ will support Vero across brand strategy, creative development, and ongoing digital and social content, with a focus on further strengthening the brand’s connection with New Zealanders.

Vero has also appointed Spark Foundry NZ as its media agency, leading strategy, planning and buying.

Campbell Hodgetts, executive manager, corporate affairs and marketing,commented, “Saatchi & Saatchi impressed us during the pitching process with their innovative approach and strong creative thinking. We were particularly drawn to their ability to use creativity and data not just to uncover the obvious growth opportunities, but to find those others might miss. Spark Foundry also stood out for its fresh, forward-thinking approach to media, with a focus on helping our work cut through and deliver impact.

“As a business, Vero has a strong foundation and a proud history in New Zealand. We see an opportunity to share that strength more meaningfully and more consistently with Kiwis, and we’re excited to be working with Saatchi & Saatchi and Spark Foundry to bring that to life in new and compelling ways.”

Meanwhile, Vero is already working with Digitas NZ to redevelop its digital experience through a newly designed website with an optimised structure and bespoke navigation for customers and brokers.