Saatchi & Saatchi London and BT Sport bring WWE fans a real treat and everyone else a bundle of hugely entertaining fun that just might change their minds about watching the upcoming WWE Clash at the Castle, its first major event in the UK for thirty years.
The humorous campaign called The Homecoming takes WWE star, Damien Priest, to his billet in Wales, a farm where he learns how to herd sheep and make Welsh cakes and works in the local Mad Dog brewery – all without much knowledge but a lot of strength. The episodes juxtapose all the melodrama of WWE with a decidedly Welsh sense of humour.
The campaign promotes the return of the sport to BT Sport, the home of WWE in the UK and WWE’s Clash at the Castle event at The Principality Stadium in Cardiff on September 3. The campaign is running August 29 – September 3, across Instagram, Facebook, Twitter, Snapchat and digital audio, with the long edit available on BT Sport’s YouTube channel.
Credits
Client: BT Sport
Advertising Agency: Saatchi & Saatchi
Chief Creative Officers: Ben Mooge, Franki Goodwin
Executive Creative Director: William John
Creative Director: Henrik Ridderheim
Copywriter: Jonny Durgan
Art Director: Soren Birk
Executive Design Director: Nathan Crawford
Designer: Seb Bailey
Planning Director: Ophelia Stimpson
Managing Partner: Jonathan Tapper
Business Lead: Rania Kouros
Account Director: Elliot Handler
Senior Account Manager: James Graham
Agency Producers: Felicity Bamber, Abi Wilson
Media Buying Agency: Essence
Media Planner: Tom Kislingbury
Production Company: Unit 9
Director: Simon Neal
Producer: Adam Farley
Editor: Ollie Burn
Post-Production Company: Absolute
Post-Production Producers: Jenna Le Noury, Rosanne Crisp, Yasmin Tilly
Sound Engineer: Joe Marsden
