Del Campo Saatchi & Saatchi reckons it’s easier to say something difficult with an Andes. So it developed a beer bottle that can record and send video messages.

Del Campo executive creative directors, Maxi Itzkoff and Mariano Serkin, moved from Del Campo Buenos Aires to Del Camp Madrid in mid-July this year, but their creative leadership on Andes beer (that has already resulted in a Cannes Grand Prix for Andes’ Teletransporter) did not even wobble. In a sector where almost everything has been tried and tested, Del Campo has found a new way to entice drinkers to Andes.

Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages.

By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle.

The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing – which will put impulsive senders at ease.

Want to know a bit more about Maxi Itzkoff and Mariano Serkin? Here it is:

Itzkoff and Serkin headed creative at Del Campo Saatchi & Saatchi in Argentina for eight years before they moved to Spain. In 2011, Del Campo Saatchi & Saatchi was named International Agency of the Year by AdAge. In 2012, Itzkoff and Serkin were ranked in the eight most innovative creatives worldwide by both AdAge and Creativity. In 2013, Del Campo Saatchi & Saatchi was the second most awarded agency of The Gunn Report.  During their time at Del Campo Saatchi & Saatchi they’ve collected more than 50 Cannes Lions and 30 Grand Prix.

Last, and perhaps most, under their leadership, Del Campo Saatchi & Saatchi has been Argentina’s Agency of the Year for seven consecutive years.

Creative credits for Message in a Bottle:

Agency: Del Campo Saatchi & Saatchi

Executive creative directors: Mariano Serkin, Maxi Itzkoff, Juan Pablo Lufrano, Rafael Santamarina & Ariel Serkin.

Creative directors : Diego Gueler Montero & Fernando Militerno

Art director : Hernán García Dietrich & Javier Agena Goya

Copywriter : Tobías Tercic & Carlos Lanus

Agency Producers: Camilo Rojas, Juan Manuel Cuervo & Adrián Aspani

Production Company: Primo

Directors: Nico Perez Veiga & Ari Evasio

Executive Producer: Caro Cordini

Post production: Sin Sistema & Pickle

Sound designer: Notdeaf Sound Design

Editor: Manuel Dondas

Music: Circle of sound