Saatchi & Saatchi London has hired awarded creative and directing duo, Elliot Lee and Rory Peyton Jones, the pair behind The Everyday Tactician for Xbox, that won two Grands Prix and the Titanium Lion at Cannes Lions this year.

The duo first met at the School of Communication Arts 2.0 and spent five years at McCann London, working across brands including TSB and Shreddies. In addition to their creative work, Lee and Peyton Jones also direct with Lowkey Films.

Lee and Peyton Jones have become known for culture-driving ideas of all shapes and sizes, including their work on the anti-knife-crime campaign, Life Cut Short. The pair directed a deep fake music video in memory of rapper, Depzman, a victim of knife crime, to deliver a powerful and engaging message in the form of a freestyle rap. The film ran on SBTV and received a nomination for a UKMVA, as well as picking up at Cannes Lions.

Franki Goodwin, chief creative officer, Saatchi & Saatchi, stated, “It’s impossible to spend time with Rory and Elliot and not get excited and inspired by the ideas, drive and curiosity that seeps out of any room they’re in. Elliot & Rory share a passion for film and have their own directing side hustle, which is awesome and such an asset to the creative team here at Saatchi & Saatchi, as different forms of creativity bring new perspectives and ideas. As soon as I met them, I knew I had to hire them. They share our ambition to make the absolute best and most influential ideas for the real world, and I can’t wait to see what they do next.”

Lee and Peyton Jones added, “We’re thrilled to join Saatchi & Saatchi at such an exciting time. The energy and opportunities here are incredible, and we’ve already hit the ground running on some amazing briefs. The agency’s history and work with iconic brands, combined with Franki’s leadership, has got us fired up to challenge ourselves and make fun, impactful, innovative campaigns. It’s great to be on board, and we’re excited to be working with such a creative, passionate and driven team.”

Ogilvy Paris has added Hélène Boudin and Vincent Lesné to its creative team, Boudin after beginning her career at the agency.

Hélène Boudin worked on the Netflix account at Ogilvy Paris at the start of her career. After a spell at McCann, she joined the Rosa Paris agency for six years. There, she developed high-profile campaigns for brands such as Skoda, Monoprix and St Hubert, winning awards and recognition in the process.

Vincent Lesné joins from BETC, where he spent 14 years working on a wide variety of projects, demonstrating creative versatility on brands across automotive (Peugeot, Citroën), culture (Canal+, museums) and food (Ferrero, Suntory, Danone). His work has won numerous awards, notably for the Migrant on Amazon and Refurbish tweets campaigns for Backmarket and Citroën Ami.

“We’re delighted to welcome Hélène and Vincent to the team,” stated Matthieu Elkaim, president and chief creative officer of Ogilvy Paris. “They are enthusiastic, passionate, demanding and resilient. These are invaluable qualities when it comes to imagining and implementing great campaigns for our customers.”

Cover image l-r: Elliot Lee & Rory Peyton, Hélène Boudin & Vincent Lesné