Smith St & Coles: For all those moments when rapid delivery would be a godsend

Humour isn’t something you normally associate with supermarket advertising. That’s not the only reason Omnicom’s specialist agency for Coles, Smith St’s, campaign for Coles Online Rapid Home Delivery and Rapid Click & Collect stands out. Its human humour is so very relatable – a mum stuck in her child’s recorder performance, a dog-mum stuck under the furry friend sprawled across her lap.

Smith St senior creative, Chris Taylor, added, “Each film centres around everyday moments that have been given a bit of inescapable urgency for comedic relevance. Teaching a group of kids how to play Hot Cross Buns so they were good enough to play it, but not that good, was a real highlight.”

Coles head of brand and media Bianca Mundy, commented, “As a business, we’ve put a real emphasis on connecting with our customers through convenience. A significant part of this has been a strong focus on tightening turnaround times for our online offering.

“This campaign is a fun solution to a serious business focus for us.”

Credits:  

Client: Coles
General Manager Brand, Digital & Media: Kate Bailey –
Head of Brand & Media: Bianca Mundy
Senior Marketing Manager – Coles Online: Matthew Tovey
Product Marketing Manager – Coles Online: Trent Norkus

Agency: Smith St

Executive Creative Director: Psembi Kinstan
Creative Directors: Jessica Harold & Cameron Trollope
Senior Copywriter: Chris Taylor
Senior Art Director: Ben Grant

Head of Production: Sonia McLaverty
Head of Planning: Matt Pearce
Experience Strategy Director: Rebecca de Hennin
Engagement Lead: Jennifer Baker
Engagement Director: Jessica Fletcher
Engagement Manager: Oliver Corcoran