Last April, Special and ANZ launched a campaign that presented a flock of DoppelFalcons, metaphors for the bank’s security system, ANZ Falcon, the advanced fraud protection technology that uses AI to keep learning the difference between ANZ customer and a fake, providing personalised fraud protection 24/7.
With the Australian Open attracting massive audiences, the bank’s DoppelFalcons have become Falcon Lens, an AI-powered experience that integrates AI visual recognition and image generation capabilities to generate unique, personal falcons for Australians.
The new campaign by Special and developed by T&DA, educates consumers about ANZ’s personalised fraud protection while generating an image of a personalised falcon.
Sian Chadwick, general manager marketing, Australia, ANZ, commented, “We’re excited to bring ANZ Falcon to life in such an innovative and interactive way. Launching ANZ Falcon Lens during Australia’s largest sporting event offered the perfect opportunity to expose this campaign to a broad audience. By combining technology with creativity, Australians can create their own unique falcon in real-time, while reinforcing ANZ’s leading security credentials in a relevant and tangible way.”
ANZ Falcon Lens is part of the broader ANZ Security campaign aligned with ANZ’s sponsorship of the AO, making the most of the widespread exposure from this major event. ANZ has partnered with Channel Nine to enhance on-air and online visibility of the ANZ Security campaign and includes contextual messaging to resonate with tennis fans.
Ryan Fitzgerald, ECD of Special, stated, “ANZ Falcon Lens brings the consumer into the campaign, dramatising the power of the Falcon and putting a smile on the user’s face in the process. AI was the perfect tool to put the Falcon in your hands, or on your shoulder.”
Tyrone Estephan, executive producer T&DA, explained, “By analysing user-submitted photos with GPT-4o and crafting fine-tuned prompts, we generate personalised, hyper-realistic falcons using DALL·E 3. ANZ Falcon® Lens showcases the evolution of cutting-edge generative AI combined with intuitive design.”
The ANZ Falcon Lenses are being amplified by a real-time OOH innovation developed by oOh! and POLY. Digital panels have been integrated with the ANZ Falcon Lens experience around the tennis. By scanning a QR code on selected oOh!media digital panels, users can create a personalised falcon and choose to share it to the OOH screen.
ANZ Falcon Lens is supported by OOH media, as well as placements on Meta, TikTok and UberLive.
Users of ANZ Falcon Lens can also enter their personal falcon into a draw to win AO Finals tickets, with the competition running until Sunday 19 January.
Credits
Client: ANZ
Creative Agency: Special
Technology & Development Agency: T&DA
Content Marketing Agency: Keep Left
Media Agency: PHD Australia
OOH Partners – oOh! & POLY
