KFC Australia has appointed Special to its creative portfolio following a competitive review for a specific component of its creative portfolio.
Vanessa Rowed, chief marketing officer, KFC Australia, stated, “At KFC, we’re constantly looking for world-class creative partners who can help us build the brand in bold, culturally relevant ways. This review was about exploring fresh energy and new perspectives across the Australian landscape.
“We’re excited to be expanding our agency village with the appointment of Special Group, joining our long-time partner Ogilvy and our broader WPP network. Together, this expanded village strengthens our creative firepower and ensures we continue to evolve one of Australia’s most iconic QSR brands.”
Social creative agency, We Are Social Australia, won the competitive pitch to become the new social agency of record for KFC Australia in July last year.
And Ogilvy Australia began that year with a new tagline, FLG, that updated its famous 1950s slogan It’s finger lickin’ good.
