Australia has won the highest number of Grands Prix at this year’s Spikes Asia – eight in total.
VML Melbourne and AIRBAG scored five of the eight for Honest Eggs Co. FitChix, in Brand Experience & Activation, Creative Commerce, Healthcare, Integrated and Outdoor. The Monkeys, part of Accenture Song won the Creative Strategy Grand Prix for The Government of Tuvalu’s The First Digital Nation. The Editors won the Film Craft Grand Prix for Telstra This is Football Country, created with The Monkeys and Special Australia. Dylan Alcott Foundation won the Grand Prix for Good for Shift 20 Initiative’s Shift 20 Initiative.
Japan won six Grands Prix, three by Dentsu Inc. Tokyo for My Japan Railway for JR Group.
The first-ever Gaming Spikes Grand Prix was awarded to the Leo Burnett Manila, The Philippines Philippines for Unbranded Menu, for McDonald’s.
This year’s Grand Prix winners are:
Brand Experience & Activation
From 423 entries, 35 Spikes were awarded: 4 Gold, 12 Silver, 18 Bronze
The Grand Prix went to FitChix for Honest Eggs Co., by VML, Melbourne, Australia and AIRBAG
Creative Commerce
From 61 entries, 5 Spikes were awarded: 1 Gold, 2 Silver, 1 Bronze
The Grand Prix went to FitChix, for Honest Eggs Co., by VML, Melbourne, Australia and AIRBAG
Creative Data
From 35 entries, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze
The Grand Prix went to Lay’s Smart Farm for Lay’s, by Leo Burnett, Mumbai, India
Creative Effectiveness
From 46 entries, 5 Spikes were awarded: 1 Gold, 3 Bronze
The Grand Prix went to The Last Performance, for Partners Life, by Special, Auckland, New Zealand
Creative Strategy
From 181 entries, 15 Spikes were awarded: 2 Gold, 4 Silver, 8 Bronze
The Grand Prix went to The First Digital Nation, for The Government of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia
Design
From 124 entries received, 12 Spikes were awarded: 3 Gold, 3 Silver, 5 Bronze
The Grand Prix went to Untangling The Politics Of Hair, for STIR, by FCB India, Gurugram, India
Digital Craft
From 59 entries received, 5 Spikes were awarded: 2 Silver, 2 Bronze
The Grand Prix went to My Japan Railway, for JR Group, by Dentsu Inc, Tokyo, Japan
Direct
From 234 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze
Grand Prix went to My Japan Railway, for JR Group, by Dentsu Inc, Tokyo, Japan
Entertainment
From 134 entries received, 10 Spikes were awarded: 1 Gold, 3 Silver, 5 Bronze
Te Grand Prix went to Perfect Days, for Perfect Days, by Mount / Dentsu Inc, Tokyo, Japan
Film
From 370 entries received, 25 Spikes were awarded: 4 Gold, 7 Silver, 13 Bronze
The Grand Prix went to Sammakorn Not Sanpakorn, for Sammakorn, by Choojai and Friends, Bangkok, Thailand
Film Craft
From 327 entries received, 34 Spikes were awarded: 6 Gold, 8 Silver, 19 Bronze
The Grand Prix went to This is Footy Country, for Telstra, by The Editors and The Monkeys, Part Of Accenture Song, Sydney, Australia
Gaming
From 55 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze
The Grand Prix went to Unbranded Menu for McDonald’s, by Leo Burnett, Manila, The Philippines
Glass: The Award for Change
From 20 entries received, 2 Spikes were awarded: 1 Glass Spike
The Grand Prix went to Right to Care, for Quenzon City Gender and Development Council, by MullenLowe Treyna, Makati City, the Philippines.
The Right to Care card, issued by the Quezon City government in the Philippines, allowed LGBT+ people in the city to make important medical decisions on behalf of their partner.
Grand Prix for Good
The Grand Prix for Good was awarded to Shift 20 Initiative, for Shift 20 Initiative, by Special, Sydney / Dylan Alcott Foundation, Melbourne, Australia
Healthcare
From 118 entries received, 12 Spikes were awarded: 2 Gold, 4 Silver, 5 Bronze
The Grand Prix went to FitChix, for Honest Eggs Co., by VML, Melbourne, Australia and AIRBAG
Industry Craft
From 79 entries received, 7 Spikes were awarded: 1 Gold, 2 Silver, 3 Bronze
The Grand Prix went to My Japan Railway, for JR Group, by Dentsu Inc, Tokyo, Japan
Innovation
From 26 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze
The Grand Prix went to Shellmet, for Koushi Chemical Industry Co., Ltd., by TBWAHAKUHODO INC., Tokyo, Japan
Integrated
From 33 entries received, 3 Spikes were awarded: 2 Silver
The Grand Prix went to FitChix, for Honest Eggs Co., by VML, Melbourne, Australia and AIRBAG
Media
From 203 entries received, 16 Spikes were awarded: 2 Gold, 5 Silver, 8 Bronze
The Grand Prix went to Newspaper For “Lettuce Preservation” for「COOKDO®︎」, by Dentsu Inc, Tokyo, Japan
Music
From 60 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze
The Grand Prix went to Megh Santoor, for Brooke Bond, by Ogilvy, Mumbai, India
Outdoor
From 183 entries received, 14 Spikes were awarded: 3 Gold, 3 Silver, 7 Bronze
The Grand Prix went to FitChix, for Honest Eggs Co., by VML, Melbourne, Australia and AIRBAG
PR
From 184 entries received, 17 Spikes were awarded: 2 Gold, 5 Silver, 9 Bronze
The Grand Prix went to Correct The Internet, for Team Heroine, by DDB New Zealand, Auckland, New Zealand
Print & Publishing
From 48 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze
The Grand Prix went to Seal Alarm for The Times of India, by VML / Wunderman Thompson, Mumbai, India
Radio & Audio
From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze
The Grand Prix that went to Guide Play, for JBL, by BLKJ HAVAS, Singapore
Social & Influencer
From 143 entries received, 11 Spikes were awarded: 2 Gold, 3 Silver, 5 Bronze
TheGrand Prix that went to Correct The Internet for Team Heroine, by DDB New Zealand, Auckland, New Zealand
Spikes Asia Special Awards were given as follows:
- Asia-Pacific Agency of the Year
- 1. Dentsu Inc, Tokyo, Japan
- 2. VML, Melbourne, Australia
- 3. The Monkeys, Part of Accenture Song, Sydney, Australia
- Independent Agency of the Year
- 1. Special, Sydney, Australia
- 2. Choojai and Friends, Bangkok, Thailand
- 3. Special, Auckland, New Zealand
- Network of the Year
- 1. dentsu
- 2. VML
- 3. Accenture Song
- Media Network of the Year
- 1. Mindshare
- 2. Wavemaker
- 3. Starcom
- Spikes Palm
- 1. Exit Films, Australia
- 2. Revolver, Australia
- 3. Spoon, Japan
- Strategy & Effectiveness Agency of the Year
- 1. The Monkeys, Part of Accenture Song, Sydney, Australia
- 2. Special, Auckland, New Zealand
- 3. Colenso BBDO, Auckland, New Zealand
Young Spikes Competition winners are as follows:
Digital:
Gold
Save Singapore, Amaya Suriyapperuma & Arqam Anjath, Loops Integrated, Sri Lanka
Silver
Feel What We Feel, Anggani Sekar Astuti Hardani & Mbarep Arya Warigalit, Bikin Ide Kreatif, Indonesia
Bronze
How is the weather inside?, Kim Sae Young & Kang Ji Hye, ptkorea, South Korea
Integrated:
Gold
GIRLS OWN CHOICE, Flavia Wang & Noah Song, Mindshare, Mainland China
Silver
All You Can Dream, Nellia & Davin Susanto, Future Creative Network, Indonesia
Bronze
THINK WITH YOUR CLOCK, Yi Rong, Sandie Chan & Carissa Almira Djawas, Iris Singapore, Singapore
PR:
Gold
H20 for Mental Health, Ginola Tan & Tan Yuan Ling, Govt Pte Ltd., Singapore
Silver
Seeing Beyond Faces, Rhonda Wong & Shalom Lim, VML, Singapore
Bronze
CHEERS GIFT, Yuto Nakajima & Yukie Takasu, HAKUHODO, Japan
