Terry Williams-Willcock has left Colenso to become digital creative director at Saatchi & Saatchi New Zealand.

Saatchi & Saatchi’s Corey Chalmers and Guy Roberts are four months into their jobs as executive creative directors.

“Saatchi & Saatchi is still the only agency everyone in New Zealand knows the name of. But gone are the days of just the big TV agency approach and that’s what we’re loving here. Whether it’s plumbing houses with beer, turning stadiums orange, or creating powerful experiential and digital ideas, we’re enjoying creating the innovative work that our clients rightly demand,” Guy Roberts stated in August.

…Force-Fit is an example of the innovative work that client, New Zealand Defence Force demanded.

As you can see, Saatchi & Saatchi New Zealand is into digital. So it has been on the hunt for a digital creative director. Chalmers and Roberts found Terry Williams-Willcock at Colenso. They asked him to become S&S NZ’s digital creative director. He said yes. So from February 2, he will lead a 22-strong digital department of coders, producers, UX designers and developers, and work with director of digital production, Lorraine Guerin.

“One of our first initiatives as new ECDs was to find the right kind of leadership for our digital offering. Terry’s the perfect creative mind for the type of work we’re developing these days, whether it be digital experiences with depth, innovative storytelling, or genuinely useful apps. He’s a rare breed that can balance digital complexities with broader strategic thinking. He sees past a lot of surface ‘digi-fizz’ solutions and offers much more substance of thought and care for real business problems,” Corey Chalmers stated.

Guy Roberts added, “With clients like ASB already innovating with us on digital initiatives such as ‘Like Loan’; the New Zealand Defence Force using mobile apps like ‘Force-Fit’ for recruitment and some more exciting mobile work coming up with DB, we’re really proud of the integrated work coming out of the agency. We’re looking forward to partnering with Terry to help us take the work to the next level and deliver even more potent, effective ideas for our clients in the digital space.”

Williams-Willcock began his career as an interactive designer in the UK, including stints at Arawak Interactive Marketing collaborating with Saatchi & Saatchi London, BBH, Craik Jones, and working directly with Sony Europe, Microsoft and BP.

For the last ten years, he has worked in the Clemenger network. He led the digital offering at Aim Proximity in Wellington for clients including Telecom, TVNZ, Toyota, Royal New Zealand Air Force, IAG, Vodafone, and New Zealand Post. In 2011, he moved to Auckland to drive digital creative for the Colenso/Proximity companies, on campaigns like Westpac – ‘Impulse Saver’, BNZ – ‘Be Good With Money’,  ‘Emotion Scan’ and Monteith’s – ‘Meat Pack Hunt’ for DB Breweries.