For those impervious to the excitement of George Lucas’ epic adventures, May 4 is Star Wars Day. Apple has teamed up with Disney to seize the moment with a two-minute film, directed by Kim Gehrig and featuring 172 real Star Wars fans.
Fan, Owen Jardiniano beat 300 fans to be chosen as the film’s lead in a story of a Mandalorian who goes to meet friends at a convention using the iPhone’s features to find his way. The film promotes iPhone 15 Precision and its fan appeal is amped up with Star Wars easter eggs.
Meanwhile in Australia, Thinkerbell and Hahn rewarded Star Wars passion via a giant Hahn travelling solo through the sky. Hahn Solo ever-so-slowly rolled its way into the night sky on May 4, on digital OOH sites across Sydney, Melbourne, Adelaide and Coruscant, as well as digitally via Hahn’s social channels reaching the entire Galactic Empire.
