While you were wandering in your phone, laptop or tablet all morning, the day slipped past and you didn’t notice. You didn’t notice that you, or your kids, spent hours almost immobile, watching a screen. That’s not healthy. Spending more than 30 minutes on social media is unhealthy – and research backs it up.
Unlike books, for example, digital media generally lacks clear cues to stop – it just goes on forever. So we spend more time bingeing in front our screens. In some cases, this bingeing can lead to depression and addiction – especially among teens, who can spend up to five hours on social media per day. According to the most recent global study, we’re all spending far too much time lost in social media.
Swedish insurance company, Länsförsäkringar, known for its work with social sustainability and digital health, wants to help people regain life in the real world, with its agency, Stendahls, by its side.
So Länsförsäkringar has launched Screenfree (Skärmfri), a smart lamp that tells you when it’s time to take a break from your phone, laptop or tablet. By connecting to your WiFi, Screenfree measures how much time you and your family spend on social media. Then, when it’s time to be social in real life, it glows red to let you know. Screenfree registers time people spend on social media platforms such as Instagram, Facebook, LinkedIn, Twitter and SnapChat. When a person reaches their allocated daily limit of screen time, the light from the lamp changes from white to red.
The Screenfree lamp is just one of many tools offered by Skärmhjälpen.se (The Screenhelp) – a service that keeps track of your screen habits to help you maintain a healthy balance between life online and offline. The lamp is currently in beta and produced in a limited edition. Swedes can bid on one of five copies, with a base price of 5,000 SEK each, on Tradera. All proceeds will go to financing a lecturing tour on the subject of screen addiction for students and teachers in schools located in socio-economically vulnerable districts, where funding lectures otherwise wouldn’t be possible.
Client: Länsförsäkringar, Sweden
Creative & Developer: Rodrigo Vives & Thomas Zempf
Creative & Copywriter: Eva Råberg
Creative Director & Design: Ylva Nestmark
Chief Creative Officer: Martin Cedergren
Graphic Design: Mariell Ehlin
PR: Annie Lundgren
Photo: Christer Hedberg & Carl Björndal
Account Director: Peter Ohlsson






