Swedish insurer, Länsförsäkringar, is unique. It does the usual things – insuring cars, homes, lives and livelihoods – but it is also a “wellbeing company” – working with its agency, Stendahls, to improve the digital health and social sustainability of everyday Swedes. One of its initiatives is Länsförsäkringar’s Skärmfri, a lamp that monitors Swedes’ online use and is part of the company’s skarmhjalpen.se (The screen-help), a service that analyses and keeps track of Swedes’ screen habits using a test, to help them maintain a healthy balance between life online and offline.
The company’s latest wellbeing initiative is a hotel room in the Hotel Bellora in Gothenburg, Sweden, that rewards visitors for staying away from their screens, allowing families to spend time with each other instead. The Check Out Suite is equipped with Länsförsäkringar’s Skärmfri (screen-free) smart lamp, which calculates how much you pay for the room based on how much time you spend on social media. As you surf the internet, the light from the lamp gradually changes until it starts to glow red. When this happens, guests will have to pay full price for the room.
“As a hotel, it is important to encourage people to socialise with each other when they stay with us. The Check Out Suite is an exciting concept that really challenges modern behaviour. We look forward to seeing how it develops,” stated Mariana Valderrama Gaete, general manager, Hotel Bellora.
“We’re now taking our Screen Help concept further in different ways. The Skärmfri lamp was one way to help, but now we have taken it even further and converted screen time into a currency that rewards a healthy digital life,” added Lisa Höglund, head of communications Länsförsäkringar.
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