Stephen de Wolf returned home to Australia earlier this year from BBH London where he was chief creative officer. At BBH, he led campaigns such as Tesco’s much-loved No Naughty List Christmas campaign in 2020, Barclays’ Moneyverse, Burger King’s Whoppa on a Whopper, and Justice4Grenfell’s 72 Remembered.
Prior to BBH London, De Wolf, spent six years as Clemenger Melbourne, being promoted from creative director to executive creative director and finally to chief creative officer in 2019. During his time at Clemenger Melbourne, de Wolf was responsible for work such as the Transport Accident Commission’s Meet Graham – the most awarded creative campaign in the world in 2017 – Snickers’ Hungerithm, Airbnb’s Until We Belong, and Myer’s Naughty or Nice Baubles.
de Wolf’s two-decade advertising career began in Perth and has also featured stints Saatchi & Saatchi New Zealand, JWT in Sydney, and London’s 18 Feet and Rising, the start-up now known as And Rising.
Stephen de Wolf commented, “I am humbled by the opportunity to be joining the DDB team. We’re only as good as our people and clients, and when I look at the brilliant people and the incredible clients, I know I’m extremely lucky to have landed here. I can’t wait to start working with everyone who makes DDB the place it is.”
DDB Australia and New Zealand chief executive officer and president, Andrew Little, stated, “Wolfie is a one-in-a-million creative talent, and more importantly, a brilliant person. We are lucky to have him on board to continue DDB’s recent legacy of creating agenda-setting and attention-grabbing work for famous clients. We can’t wait for him to get started.”
The announcement follows DDB Group Australia’s promotion of David Jackson to Tribal national executive creative director, the appointment of eight new creative hires in Sydney, and the addition of Psembi Kinstan and Matt Pearce in Melbourne as group executive creative director and head of planning, respectively.