Australian creative, Stephen de Wolf, is leaving Bartle Bogle Hegarty London after just one year.

De Wolf took up the position in June last year, leaving Clemenger BBDO Melbourne, where he was chief creative officer. He returns to Australia in July. De Wolf has cited a family illness as the reason for his departure.

He will be replaced by BBH worldwide chief creative officer, Joakim Borgström, who will return to the UK to take up the London role as well as his global position. He has been worldwide chief creative officer since 2019, after joining the London agency in 2014. Helen Rhodes, who was hired at the beginning of May from BBC Creative, becomes executive creative director in June.

Among the campaigns that De Wolf has overseen at BBH are Tesco’s Christmas ad, Burger King’s Tiny Tinie performs Whoppa on a Whopper, Moneyverse for Barclays and Justice4Grenfell’s Remember the 72 for the third-year anniversary of the Grenfell Fire tragedy.

Karen Martin, BBH London chief executive officer, stated,“Wolfie has made a big difference to the creative department in the short time he has been here. He has continued to diversify our creative offering and delivered brilliant work for many of our clients. Wolfie will be a tough act to follow, but I am excited that our esteemed worldwide CCO, Joakim (Jab) Borgström, will be returning to the UK to take up the London CCO role alongside his global remit.

“Jab, Helen and Wolfie’s creative ambitions are incredibly aligned. Together with the leadership team and you all, we will continue doing what we all set out to do – ‘making the best work of our lives’.”