What’s stopping people from protecting the planet? A feeling of powerlessness is one of the strong deterrents. Messages that focus on the direness of the problem. Not knowing what they can do.
Denver creative agency, Sukle, and Denver’s Office of Climate Action, Sustainability, and Resiliency are turning that around.
The campaign for the office’s Denver Climate Project reminds Denverites that as community together they are a powerful force. It aims to activate every Denverite to be a part of the city’s solution. All that is needed is for them to Do more. Do less. Do something.
The campaign aims to activate every Denverite to be a part of the city’s solution. Its ads are spread across billboards, bus shelters, social media feeds…and even stencilled into pavements in Spanish and English and will throughout the US summer.
Sukle also partnered with Goodwill of Colorado to launch an upcycled collection, created with local makers, that turns climate action into fashion. Its proceeds support Goodwill’s Clean Tech Accelerator helping to upskill the clean energy workforce.
The US$3m campaign hopes to overshadow some of the loud noise being made in advertising and PR by oil and gas companies about their benefits and is funded (along with other city climate efforts) by a .25% sales tax voters approved in 2020.
