Remember Crystal Pepsi , the clear Pepsi from the 90s that people didn’t love a lot? It’s back in the US, and perhaps being colour-free will help it align less with its soft drink stablemates and more with healthier drink options. Who knows?

Pepsi has made its campaign look as though the drink belongs in 2016 with an emoji version of the famous Cindy Crawford Super Bowl ad that launched it the first time, in 1992.

However, these days soft drinks don’t get a free pass to popularity – even 90s soft drinks during a 90s revival trend. And SumOfUS is definitely obstructing Pepsi’s path.

PepsicCo uses unethically sourced palm oil. And global advocacy group, SumofUs (which earlier this year has used the high profile launch as an opportunity to make a fuss about that. The organisation has created a parody of the Cindy Crawford spot.

It’s almost a frame by frame remake…until you get to the unpleasant twist at the end. The ad ends with a tagline that makes SumOfUs’ position about toward Pepsi’s attitude to the environment quite clear, “Crystal Pepsi. New look. Same old palm oil problem».

” Pepsi buys over 470,000 metric tons of palm oil per year to make products that we buy like Doritos, Cheetos, Quaker Granola Bars, and Lay’s potato chips,” the organisation states on its website.

“The reality of what happens on oil palm plantations is very different to Pepsi’s fun, sexy advertising campaigns. Pepsi’s conflict palm oil is driving rainforest destruction and the extinction of already endangered animals like orangutans, tigers, and elephants. Workers in the palm oil industry are paid unethically low wages, and many don’t have adequate health and safety protection.”

“While PepsiCo makes juicy profits off this product relaunch, Indonesia’s rainforest, workers, and endangered animals pay a heavy price,” Katherine Tu, one of the campaigners for SumOfUs, said in a statement.

“PepsiCo’s palm oil policy contains a huge loophole — it doesn’t cover its producer in Indonesia, IndoFood.”

The ad received more than half a million views in its first three days on YouTube.

This is the second SumOfUs attack on Pepsico. In January last year, it ran a Doritos parody ad.