The latest work by Sunday Gravy and Revolver for online health support brand, Mosh is utterly mad. It’s not frivolous mad. It’s mad to do a job and mad to underline a message. The job it was given is a tough one. It had to get men’s attention about a subject they’d rather forget, their health – mental, physical and sexual. Then it had to get men to be proactive about a subject they’d rather forget. Typically, men sweep it all under the rug. But they do pay attention to blokey humour and the long-form film in this campaign is the maddest, funniest, blokey humour that blokey humour can be. All hail to Revolver director, Matt Devine, for a beautifully crafted film that walks the humour tightrope with mastery.
All hail to Sunday Gravy for turning “sweep it under the rug” into a visual metaphor and creating a surreal world that’s oddly – and very – relatable.
For generations, Aussie men have ignored their health issues, putting things off until they get serious. Mosh is on a mission to destigmatise men’s health by making things like hair loss, weight loss and sexual & mental health more affordable, accessible, easy and safe.
Sunday Gravy & Revolver’s latest work for Mosh.
The launch film is supported by a brand spot and cutdowns that will tell individual product stories. The campaign will run across TV, online and social.
Josh Dorevitch, brand and comms leader, Mosh, stated, “We needed a way to get through to men. Knowing that most blokes can be guilty of sweeping their health under the rug, we wanted to highlight this behaviour in a memorable way that gets men to take action. Working with Sunday Gravy, we explored the universe that exists under that rug and made a film that we hope men will like and more importantly relate to.”