BMW has fun with Christopher Walken’s distinctive voice and speech pattern in its 60-second Super Bowl spot. The commercial, Talkin’ Like Walken, also features actress Ashley Park, Usher who is performing the Super Bowl LVIII halftime show performer, and BMW’s electric car range, notably the BMW 5 Series (G60). Last year, Salma Hayek and Arnold Schwarzenegger promoted the BMW iX electric SUV at the Super Bowl.
The commercial, by Goodby Silverstein & Partners and director, Bryan Buckley, was prefaced by two teasers. The first teaser, Agent, critiqued the tradition of Super Bowl ad teasers; second, Singing, set the stage for Usher’s cameo.
Coors Light: LL Cool J is the ultra-cool train conductor in Coors Light’s updated Chill Train. The 90-second spot also features country star, Lainey Wilson and the O’Jays’ song, Love Train.
Doritos: Jenna Ortega is bringing her two (fictional) grandmas to Doritos’ Super Bowl spot. And they are mean mummas. The commercial promotes the brand’s Dinamita chips with a high-speed chase in mobility vehicles.
Reese’s: Now we know what Reese’s big change is. It’s Reese’s Big Caramel Cup. The brand hyped the change in a teaser last week for its second-ever Super Bowl commercial and the tease continues in the 30-second spot – making the commercial an emotional roller coaster for fans.
The Hershey Company’s first Super Bowl commercial was in 2020, when it introduced the Reese’s Take Five candy bar.
Pringles: Another tease is answered. The mystery person growing a moustache to mimic the Pringles logo is The Guardians of the Galaxy star, Chris Pratt.
The Super Bowl campaign began with this Instagram post:
Here is the Super Bowl reveal:
E-trade: The E-trade baby is making his sixth Super Bowl appearance, this time in a 30-second spot about pickleball. The E-Trade baby first appeared in a Super Bowl ad in 2008 and turned up to the Super Bowl for the next five years. E-Trade was acquired by Morgan Stanley in 2020 and brought the babies back for Super Bowl ads in 2022 and 2023.
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