The Super Bowl is full of celebrity endorsements. Do audiences really believe that actors being paid So MUCH money to say they love a product really do? Pepsi’s Super Bowl campaign is asking its audience to wonder about that…
…and then find out for themselves.
The campaign follows the launch of a new and improved Pepsi Zero Sugar in the US last month, and a social campaign that prompted fans to try it themselves and discover that the drink never tasted so good. Now Pepsi is taking that challenge to the biggest audience possible.
The Super Bowl campaign, Great Acting or Great Taste?, began with two teasers featuring Ben Stiller and Steve Martin that established their acting power (by making each tear the other’s down).
In each of the full Super Bowl ads – yes, there are two – either Martin or Stiller challenges the audience to decide if they really like taste of new Pepsi Zero Sugar or are just acting.
To help people decide, Pepsi is offering up to 10 million free cans and bottles, a promotion that launched during the NFL playoffs in January.
