General Motors and Netflix announced a “strategic alliance”, a joint sustainability commitment, last week. The alliance is not exclusive to General Motors on Netflix’ part. Netflix has committed to increase the presence of EVs in Netflix-produced shows and films (one vehicle in every move or series it manages), while also taking steps to enable more sustainable productions.

General Motors is promoting the alliance with a Super Bowl ad, placing Will Ferrell in popular Netflix series with current and upcoming GM brand EVs. Two teasers were released last week. Now the full 60-second commercial is available. In the spot Ferrell navigates the Army of the Dead with the GMC Sierra Denali EV, takes in a mysterious aroma inside a Chevy Blazer EV in Squid Game, explores the high society of Bridgerton beside the Cadillac Lyriq, tries to fit into the cast of Stranger Things with the Chevy Silverado EV and helps a runaway bride escape in a GMC Hummer EV (with Vanessa Lachey from Love is Blind, and Antoni Porowski and Jonathan Van Ness from Queer Eye).

Uber One: Meanwhile, it appears that while “Diddy don’t do jingles”, as the teaser shared, others will. Special US has amped up the brainworm effect of the jingle to maximum volume in its Super Bowl ad for Uber One, that features jingle versions This Is How We Do It by Montell Jordan, I Love You Always Forever by Donna Lewis, Milkshake by Kelis, What Does The Fox Say by Ylvis and What is Love by Haddaway.

The 60-second spot, One Hit for Uber One, will run in the second quarter. It was directed by Andreas Nilsson and produced by Biscuit.