We’re only a few days away from Super Bowl LV and the pressure to compete is huge – for brands in the game’s competition on the side. As has become standard game practice, many of the major brands have released their ads. Amazon’s may turn out to be the winner again.

It’s a good thing that Amazon featured Ellen de Generes in last year’s Super Bowl commercial. People still loved her then. Michael B. Jordan will never go out of style, especially with women and, this year, Lucky Generals makes use of that when Jordan becomes the ideal body for Alexa.

Bud Light is drawing on its ad history, gathering up the stars of its past commercials into one epic effort for this year’s game.

Budweiser isn’t going to the Super Bowl this year. It’s spreading a statement about doing good far and wide instead, in classic US rallying cry manner.

Bud Light is also keen to spread the word about its Seltzer Lemonade with a spot that looks back on the year the world gave us lemons (aka 2020).

Frito-Lay has rounded up three brands into one commercial and avoided the massive Super Bowl media cost by running its ad on the night before the Super Bowl. ‘Twas the Night Before Super Bowl does seem to have spent at least all of that cost on talent – the Manning brothers, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, Deion Sanders and narrator, former Seattle Seahawk, Marshawn Lynch.  

Doritos has answered the question, “What the hell made Mindy Kaling gasp?”

…and added its signature madness, to promote its 3D chips.

Pringles suggests that stacking its chips is so engrossing that even returning astronauts can be forgotten.  

Squarespace is running a 30-second version of this Dolly Parton 9 to 5 remake, which highlights the joy of an after-hours side gig.

Logitech has gone all serious and applauding. Lil Nas adds a touch of spice.

Here is the rest of the bunch (so far):