Last year, Superheroes put Asus back in the game with a tufted titmouse called Edward. The little bird with two arms and a whole lot of swagger positioned the Asus laptop as the big screen mobile device – so you could cruise through life by doing what you have to “on the fly”.

Edward’s films achieved 20 million views and helped the Transformer Book T100 earn a significant share of the market over which Microsoft and Apple were squabbling. Superheroes’ first campaign for Asus became the best performing Asus campaign ever.

Edward has just got real. Virtual reality real. Superheroes has reinvented augmented reality and turned Edward into a tufted titmouse with two arms and whole lot of swagger – who sits on your shoulder and makes the typically boring product demo 1. Interactive and 2. fun.

The little bird sits on your shoulder and explains the new ASUS Transformer Book T100HA as he dances, juggles, flies his jetpack, and takes selfies.

The world’s first ‘interactive selfie cam AR experience’ is an app that runs on Android and Windows and doesn’t require users to print off an AR marker like its predecessors. Instead it uses facial recognition and shoulder tracking to position Edward and his antics on each user’s shoulder.

Rogier Vijverberg, executive creative director of SuperHeroes NYC, explained, “We wanted to provide a new experience in mobile marketing and loved good old AR. Using your face as the AR marker for it just made sense. Everyone has a face, and a smartphone with selfie cam.”

Both the new campaign and the app were developed by the agency, SuperHeroes New York.