Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …
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Who's doing what in the world of commercial creativity.
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ONE Asia 2026 jury: 5 judges from AUNZ
July 7, 2026
The 2026 ONE Asia Creative Awards has chosen its jury, with five top creatives from Australia and New Zealand included. Confirmed judges from Australia are: Rob Galluzzo, CEO, EP, at Finch, Sydney Sara McGregor, National ECD at AKQA Australia, …
Ogilvy wins Lite n’Easy
July 7, 2026
Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending …
Saatchi & Saatchi NZ: Lee Sunter becomes Group ECD, Steve Cochran becomes creative chair
July 7, 2026
Saatchi & Saatchi NZ has promoted Lee Sunter to the new role of group executive creative director, to lead the agency’s creative. Steve Cochran has been appointed creative chair. Sunter moves up from his role as …
Mother’s frenetic Believe in Chicken campaign gives way to a new feeling. In Australia, that was the sensuality of a choreographed love story – on ice skates. In the UK, it’s the sensuality of The …
Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When you need a little comfort. …
DUDE Milan: Heinz saves the sofa from its new sauces
July 7, 2026
Whether it's fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It's on the sofa - slouching, reclining, possibly completely horizontal. …
A road safety commercial without a disaster scene. That stands out. Instead, the work by Leith for the Scottish Government, presents the road as snake – and as the film’s narrator, directing the rider directly. …
Spotify animates desire
July 6, 2026
What would you do for tickets to see your favourite music artist? Sell your hair? Sell your soul? Spotify is heightening that “want” with an animated commercial for Reserved, its new service that rewards eligible Spotify …
Halo: Pick n Pay travels the world to solve the global mystery, what do they feed the Springboks
July 4, 2026
Johannesburg agency, Halo’s, campaign for grocery chain, Pick n Pay, doesn’t solve the global mystery of the Springbok’s immense size and power. It does better. It invites South Africans to eat like them. Pick n …
VaynerMedia & MUG Root Beer: Nice, Nice Baby!!
July 4, 2026
Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call back service to remind people …
Love women soaps? Never mind, women do. And that’s the audience for Opill. This campaign isn't Sex & the City but catch attention and Opill will hold it. Opill is America’s first and only over-the-counter …