Who's doing what in the world of commercial creativity.
BETC’s commercial for IT company, Cisco’s, security solutions is not what you’d expect. It’s entertaining. Upbeat music and a vibrant choreography blend into an updated version of a Mannequin Challenge video, to underlines how security …
September is the month when everything to do with sport returns. UEFA Champions League, Formula One and many others. It’s a time for sports fans when having a streaming subscription is a real asset. Let's face …
There used to be a joke that the mark of becoming an adult was having a phone that didn’t wear the cars of having been dropped. The humour was short-lived; cracked phones are simply irritating. …
There hasn’t been much absence to make hearts grow fonder in the last year or two. People have bickered and fallen out of love with their homes. BETC and Havas Group’s customer experience collective, BETC …
In January BETC made its CSR responsibility abundantly clear in a statement that detailed its CSR strategy around four main areas, daily life at work, core business, commitments and culture. Now the agency has found a …
Yes, the players wear their team jerseys with pride, but it’s the fans who wear their team jerseys everywhere. Fandom thrives in the streets. BETC realised that the culture of French legendary football club, Red Star …
Ad stories don’t have to be epic to have epic power. BETC is the master of little stories that punch way above their weight. The agency and Bouygues Telecom won the hearts of the French …
Plastic Betrand’s 1977 song, Ça plane pour moi, gets into your brain and make your toes tap and your heads nod. It’s full of the exuberance of youth. Johnnie Walker used it not so long ago …
Remember when the term “digital native” described a special teenage human who could use devices? Let’s go further back. Remember when the VHS was new, now, wow technology? OK, some of you don’t. But it’s fun …
If your child told you he or she wanted to be a journalist when they grow up would you be horrified? What if you knew that they would be tortured to death, imprisoned, shot or …
Love can make you cry (Del Campo Saatchi & Saatchi for Milka). Love can make you laugh (BETC for Leroy Merlin). Creativity can make Valentine’s Day remarkable. On Valentine's Day everyone wants to believe that love …
“We love making up stories.” The tagline for BETC's new TVC for Canal+ is clearly also a glimpse into the heart of the agency's creative department. In Unicorns, BETC has invented a fiendishly funny story to answerthe question, "How come …