Who's doing what in the world of commercial creativity.
The extraordinary power of a single-minded idea stripped down to its underwear and described in a few short sentences. Yes, some ads have ‘shocking’ and ‘memorable’ inherent in their subject matter. But BETC knew how …
Pepsi made itself The Choice of a New Generation in 1984. Levis told kids, “When the world zigs, zag” in 1982. Mars began to help you work rest and play in 1983. In the eighties, …
Here's another assault on the standard agency model. BETC’s new lab-agency offshoot, BETC Pop, is all about finding new ways to create content and events. "Today, all content is in competition with all other types of …
Although the proportion of actively religious people is dropping in France as it is in most first world countries, up to 88% of the population still belongs to the Roman Catholic church, according to the …
The Havas agency shows that simple print idea can get under your skin and make your heart beat faster. You don’t just watch crime channel 13eme Rue (13th Street). You participate in solving crimes…“Because there is …
“Wilfrid Brimo’s films are emotional experiences that capture intimate human moments be they humorous, intimate or disturbing.” [Wanda bio] …And his latest work for BETC for Peugeot is one of his most accomplished demonstrations of that. Brimo …
Why would you watch the footy on Canal+ when you could be there? BETC puts the single most compelling reason right in front of its target market's eyes. Let’s assume that the footy ads in France are …
The brief asks you to demonstrate Schneider Electric’s “role in and contribution to people’s everyday lives”. The company makes gadgets that manage the electrical appliances, lighting and heating in your home. How the hell do …
Citroen came to Australia in 1923 and was the car an art director “had to have” in the 60s and 70s. For those into cars, rather than aesthetics, it earned itself a strong reputation for …
BETC Paris has become lead creative agency for Gant and has launched Rat Booth for Disneyland Paris. Havas agency, BETC Paris’ first campaign for new client, Gant, will appear next year in 60 markets. That’s quite …
Canal+ and BETC make their presence known by creating an interactive website and declaring it a celebration of Cannes . BETC demonstrates its flair for advertising, by advertising itself and its main client, Canal+ with carpe …