Who's doing what in the world of commercial creativity.
Saatchi & Saatchi NY makes a very difficult subject very easy to digest. The New York Police Department has a “Stop & Frisk” policy. Anyone can imagine how many ways that could go wrong in any …
Del Campo Saatchi & Saatchi reckons it’s easier to say something difficult with an Andes. So it developed a beer bottle that can record and send video messages. Del Campo executive creative directors, Maxi Itzkoff and …
There’s a Good Girl has officially begun its work of encouraging all women to show that we have what it takes to ‘reach for the stars’. There’s a Good Girl has opened to applause like this: “For …
Soft drinks are being pushed and shoved from every corner – energy and sports drinks at one, coconut water and iced teas at another, juices at a third, bottled water at the fourth. And it …
Whybin\TBWA has won 4 Golds, S&S Penny the Pirate 1 Gold plus Best in Show, Clemenger & Colenso BBDO 3 Golds, O&M NZ 1 Gold and CHE Proxomity 1 Gold at this year’s Caples awards. “We have …
The Electrolux DT52X has a USP. It’s the 1st refrigerator in Brazil focused on healthy eating. So F/Nazca Saatchi & Saatchi blew up all those pancake stacks, ice cream sundaes and burgers Brazilians know they shouldn’t …
A lot of adland’s women do. S&S women, especially. You can either support them or join them. Please think about doing one or the other. Jo Wallace is a regional creative director at Saatchi & Saatchi. …
Publicis Groupe women show off what they can do when they don’t have to play by the rules. There’s A Good Girl is not a creative exhibition to prove that girls just wanna have fun. It’s …
Saatchi & Saatchi’s campaign for the New Zealand Defence Force has two jobs to do. One is to help new recruits get ‘Force-Fit’ in preparation for the entry level fitness test. The other is to …
Because as client, HSBC, notes - why should football have all the fans? “Golf is changing - with a new wave of players, fans and locations changing the shape of the game. Our ambition is to …
For the gamer who has everything else tech-y, snack food brand, Mattessons, offers up an A.I robot to program. Mattessons Fridge Raiders are slow roasted chicken nibbles in grab packs, in five flavours. Let’s assume that its teen …
"The most iconic images in history, even the ones that weren't taken with a Leica, were taken because of the Leica," is a powerful message. Between 1913 and 1914 Oskar Barnack was head of development at …