Whybin\TBWA has won 4 Golds, S&S Penny the Pirate 1 Gold plus Best in Show, Clemenger & Colenso BBDO 3 Golds, O&M NZ 1 Gold and CHE Proxomity 1 Gold at this year’s Caples awards.
“We have revamped Caples to celebrate the boldest, most creative solutions to tough marketing problems in a three-day summit.” Caples wanted to shine this year and Australia & New Zealand has helped the direct and interactive marketing awards to do that.
The two countries won ten of the fifteen Gold awards, plus best in Show.
Whybin\TBWA Group Melbourne’s ANZ GAYTMs won Gold in Ambient/Guerrilla marketing, Social Media, Out Of Home, Promotional/activation effort.
Saatchi & Saatchi’s Penny the Pirate for Luxottica won 1 Gold and Best in Show.
Clemenger BBDO’s Mistakes for New Zealand Transport Agency won Gold in Viral video marketing. Colenso BBDO’s The Great Monteith’s Meatpack Hunt for Heineken won Gold in Creative use of technology. Clemenger BBDO’s Share The Love for The Communication Agencies Association of New Zealand won Gold in Agency self promotion.
Ogilvy & Mather’s Make a Difference for Royal Forest & Bird Protection Society of New Zealand won Gold in Best art direction
CHE Proximity’s Alert Shirt for Foxtel won Gold in Integrated campaign
Whybin\TBWA Group Melbourne’s topped the entire Gold awards tally.
CHE Proximity’s Shirt Alert added four Silver awards to its Gold – in Creative use of technology, Direct mail, dimensional, Mobile marketing and Promotional/activation effort.
Colenso BBDO was the most awarded New Zealand agency overall with 1 Gold, 4 Silver, and 3 Bronze awards.
BBDO Worldwide was Network of the Year.
David Lubars, chairman and chief creative officer of BBDO Worldwide, was awarded the 2014 Irving Wunderman Award, for the “indelible mark he has made on the advertising industry on behalf of clients including Bud Light, GE, Snickers, and Visa.” [Direct Marketing News editor-in-chief, Ginger Conlon]
Lubars acknowledged his award with, “John Caples retired from BBDO in 1982 at age 82, and I am proud to be part of that tradition.”
Nick Garrett, Colenso BBDO/Proximity chief executive officer, stated, “The Caples is a tough show where only work that comes up to scratch gets rewarded. We’re chuffed that our mates in Wellington picked up two golds and that we’ve come out as the top Kiwi agency, it’s been another good night for Clemenger group.”
Wayne Pick, executive creative director at Colenso BBDO/Proximity, added: “We may not always have the biggest budgets to work with but innovation is at the heart of what we do so it’s nice to be recognized for this at such a prestigious show.”
- Bottom of Form
- Gold
Hard Hinting Banner CampaignAgency
BBDO New York
Champs Sports
Online
- Gold
MistakesAgency
Clemenger BBDO
New Zealand Transport Agency
Viral video marketing
The Great Monteith’s Meatpack HuntAgency
Colenso BBDO
Client
Heineken New Zealand
Category
Creative use of technology
The Protection AdAgency
FCB Brasil Publicidade e Comunicação LTDA.
Client
NIVEA BRASIL
Category
Creative use of technology
Audi Toy ServiceAgency
Proximity Barcelona
Client
Audi Spain
Category
Retention/Loyalty, non-mail
- old
Share The LoveAgency
Clemenger BBDO
Client
The Communication Agencies Association of New Zealand
Category
Agency self promotion
JC Decaux Street View Unpaid BillsAgency
BBDO Belgium
Client
JC Decaux
Category
Launch campaign
Alert ShirtAgency
CHE Proximity
Client
Foxtel
Category
Integrated campaign
- Gold
Make a DifferenceAgency
Ogilvy & Mather
Client
Royal Forest & Bird Protection Society of New Zealand
Category
Best art direction
Up for Whatever HappensAgency
BBDO New York
Client
Anheuser-Busch
Category
Integrated campaign
Beautiful EndingAgency
Ogilvy & Mather Amsterdam
Client
DELA
Category
Social Media
Special Award
Best in Show: Penny The PirateAgency
Luxottica
Client
Saatchi & Saatchi
Category
Best in Show
Special Award
Courageous Client: Flush to ParadiseAgency
SHACKLETON Madrid S.L.
Client
Henkel
Category
Courageous Client
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