It is estimated that over 20 million Bangladeshis are unaware of their actual birth date, living with the often-used default date of birth, January 01, on their ID cards. This was due to the prevalence of home births without documentation, which persisted for decades until birth certificates became mandatory in the late 1990s. This anomaly becomes even more pronounced considering the elderly population of Bangladesh.

One’s actual birthday is important. The profound impact of discovering and celebrating it prompted Tasty Treat, the country’s largest 350-branch bakery chain, to embark on a mission to bring joy to individuals by helping them uncover their real birth dates for the first time. Best Birthday Gift is a custom AI module designed and created by Softwind Tech Ltd, one of Bangladesh’s renowned software companies, to use individuals’ earliest memories of childhood stories about their birth to determine their actual date of birth.

The technology draws upon historical data from diverse sources, including religious events, calamities, and cultural or national milestones, to triangulate the birth date, thereby providing individuals with a newfound sense of identity and belonging.

The campaign by Grey Bangladesh, tells the true story of Alimuddin Mia and the discovery of his birthday.

In addition to revealing their birth date, the module empowers individuals to order customised birthday cakes for their special day, adding an extra layer of joy and celebration to the occasion.