Fraud is soaring as hackers become more digitally sophisticated and an alarming number of people don’t. Few people change their passwords often – or ever. Many people choose passwords that are easy for them to remember (and easy for scammers to access). TBWA Peru has created a campaign for BCP, the largest bank in Peru that aims to build awareness in people of the need to protect themselves, and their money.

The campaign is running in print and OOH in Peru.

Credits
Agency: TBWA PERU
CEO: Pilar Dufour
Vice President: Jorge Santibañez
Executive Creative Directors: Fernando Zagales & Juan Mesz
Head of Art: Roger Escobar
Creative Directors: Kevin Contreras, Daniel Saavedra & Victor Luna
Copywriter: Renzo Chumpén
Art Directors: Guillermo Ramos & Gary Saavedra
Brand VP: Jimena Gordillo
Brand Supervisor: Alejandra Lainez
Executive Producer: Isabella Zolezzi

Photographer: Alex Freundt
Production Company: Naca Producciones
Art Director: Mario Frias
Retoucher: Edwin Rodas & Carlos Castillo

Client: BCP
Marketing & Client Experience Manager: Anna Lenka Jáuregui
Brand Strategy Manager: Christian Borja