Special US has appointed Amy Ferguson as its chief creative officer in New York. Ferguson joins from TBWA\Chiat\Day New York, where she has worked for the last six years, joining as executive creative director and working as CCO for the last two-and-a-half years. She will begin work at Special in May.

At Special New York, she will join the Special US partners, CEO Kelsey Hodgkin, co-CCOs of Special LA, Matthew Woodhams-Roberts and Dave Horton, and chief production officer, Vic Palumbo. Ferguson will work alongside Woodhams-Robers and Horton, the co-CCOs of Special LA who have been with Special US since its inception in 2020 and lead the Uber Eats and Fox Sports accounts, among others.

“As I thought about how I wanted to spend the next part of my career, the idea of growing and helping to shape this fiercely independent and creatively driven agency was very appealing,” Ferguson stated. “I’ve always admired the craft and bravery of the work that Special does and as I meet more and more people from the company, I feel an instant connection and kinship.”

At TBWA\Chiat\Day NY, Ferguson led the creative for  adidas’ Billie Jean King Your Shoes, Columbia Journalism Review’s #AreYourPressWorthy, Mountain Dew’s strikingly quirky campaigns, and the viral 10 Minute TikTok, The Ad You Stay In. Before TBWA\Chiat\Day, Ferguson spent several years at MullenLowe, helping to open its New York office and run the JetBlue account.

Shge has won all the awards that matter and been named in Adweek’s Creative 100 and Business Insider’s Most Creative Women. This June, she will serve as president of the Cannes Lions Social and Influencer Jury.

“New York is an incredibly important market for our industry so we have spent a long time searching for exactly the right leader. In Amy we have found someone who we are beyond excited about. Her creative achievements speak for themselves, while her values are aligned to ours,” stated Kelsey Hodgkin.