84% percent of consumers agree that they have better shopping experiences at small businesses, according to Constant Contact’s latest data, but the small businesses that are so critical to their communities often go unseen. TBWA\Chiat\Day LA has given A-powered marketing platform, Constant Contact, a brand promise that solves that problem, go from prompt to progress, and a campaign, Great Needs Great, that shows off the brand’s built-in AI that’s already delivering measurable results.  AI adoption among US small businesses has surged from 26% in 2023 to 87% in 2026, the company’s latest data also showed. 

“Small business owners have trusted Constant Contact to help them get seen by their customers,” stated Frank Vella, chief executive officer of Constant Contact. “Great Needs Great is our vision for what comes next: we’re a partner that turns what a business does best into marketing that actually reaches people and helps them grow. Every small business deserves to be impossible to miss.”

“For years, people have known us as the email company — this is us saying, out loud, that we’re something bigger now,” added Evelyn Borgatta, senior brand director at Constant Contact. “The hard part was never the tools. It was the blank screen, the guesswork, the hours small business owners don’t have. Great Needs Great brings to life our bet that AI changes that equation, and that the businesses doing the work deserve to stand out. Partnering with TBWA\Chiat\Day LA helped us make that case at full volume.”

Great Needs Great is running nationally in the US across linear and streaming television, streaming audio on Spotify, Pandora, and SiriusXM, YouTube and paid social.