With The Emmys making its big winners the big watched after September 15, TBWA\Chiat\Day LA’s billboards were determined to make DirecTV the most streamed.
DIRECTV hijacked Hollywood billboards in an OOH takeover that placed DirecTV’s search bar screen next to a host of the season’s most loved and awarded TV shows and films, including Andor, Only Murders in the Building, The White Lotus, The Penguin, The Pitt, and The Last of Us.
The campaign, featuring the platform’s programming partners, HBO, Disney+, and Hulu, brought to the fore the ease and convenience of DIRECTV’s Universal Search Tool and was part of DIRECTV’s wider DIRECTV Like You’ve Never Seen It brand platform.
The OOH stunt ran across Hollywood, West Hollywood, Santa Monica and Downtown directly following the Emmys as both a celebration of the evening’s big winners, and a reminder to audiences of where to find the most talked about shows of the night.
The platform’s humour began here:
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