Relax, it’s iPhone has gone to India for the ultimate durability test – tossing, turning, and tumbling around in the back of a rickshaw. Yes, this film highlight’s the phone’s toughness.
The campaign picks up on the fact that it is launching in the middle of cricket season in a country that values cricket as one of the most important parts of life. The film gives iPhone ownership of watching a game without missing a beat – or missing out because you’ve damaged your phone.
Wreckshaw is the first locally produced Relax, it’s iPhone in India, created by TBWA\Media Arts Lab Singapore.
(Did you notice the outstanding filmic qualities?)
The campaign will air on broadcast and will also appear on digital pre-roll, TVO, and social media.
Credits
Agency: TBWA\Media Arts Lab Singapore
Production company: Nirvana Films
Editorial Company: Sally’s Studio & Heckler Singapore
Finishing: Heckler Singapore
Director: Prakash Varma
Music: Buckle Up by CHAII, Sam Bruno, Don Electron
